The Client

Coffee & Crypto is a morning newsletter predicated towards teaching and informing others about crypto, and the crypto market. It helps non-experienced users gain footing in the crypto space by helping them understand what crypto is and how it works.

The Challenge

Coffee & Crypto wanted to collaborate with us to refresh their brand guidelines. Given their brand name, they wanted the coffee theme to stick throughout their brand. We used this as a focal point in all design choices, which allowed us to keep the theme intact.

The Solution

We created a mascot for them, that allowed us to keep the coffee theme throughout their newsletter. We created tons of illustrations featuring this mascot, as well as general assets that can be see within the newsletter that support the coffee theme to an even greater extent. Some of these general assets include coffee stains, coffee cups, and coffee beans. When everything is tied together, the color palette makes Coffee & Crypto’s coffee theme really pop and grabs users attention towards the newsletter!

We are thankful that Coffee & Crypto allowed us to refresh their brand guidelines!

Who is Caviar?

Caviar is a design agency dedicated to helping clients bring their visions to life. We specialize in a variety of design skills including, but not limited to: UI, Web Design, Mobile Design, Illustrations, and Product Design. Our motto is “Building brands, websites and experiences” we take pride in making sure that Caviar is an agency that not only gives high-quality designs but high-quality experiences.

Check us out at https://eatcaviar.co