Renzo Cafe

Renzo is a newly established cafe looking to promote its brand and to position itself in the market. It is well-known for its quality brews and delicious cakes. Rasm designed their visual identity based on their brand character and their reputation.

We designed their logo and defined different ways and shapes that they can use it on their various products.

The patterns took shape based on their quality and well-known products such as cakes, coffee, and cold brews. Each product has its own pattern and identity assigned to it.

Their color palette took shape around three colors, as navy blue being representing their dominant color. We also defined the typeface for the brand which represents their tone and character.