Case Study: Acorns Video featuring The Rock

When Acorns partnered with The Rock, a video featuring him as their spokesperson performed very well. As part of a creative workshop for Acorns during my time at Liftoff, I pitched the idea of combining this successful video with some footage of app exploration, a concept that works well for UA videos within the mobile programmatic landscape.

Here is the video that the motion team created from the hybrid concept I pitched:

This concept garnered a 19% impression to install lift over the original video. This video was a top performer for Acorns during the most competitive time of year for finance apps.

View all tags
Posted on Jul 17, 2023
Samson Lee
Welcome to my design portfolio on Dribbble

More by Samson Lee

View profile