Crunchloop - Branding

Crunchloop is an end-to-end software development agency based in Uruguay and serving clients worldwide.

It was created by four Engineers that had worked for large and complex tech projects before they decided to go on their own and shape a company according to their own values.

We helped them to define and communicate those values, to talk about their process and why clients should hire them over their competitors. We then worked on reflecting all of these strategic findings into a visual identity that revolves around a loop as a symbol of iteration and improvement.

If you’re starting a software development agency or a SaaS company and have some questions around how to create an effective brand identity, send us a DM.