Hilton Head — unused concept
unused brand identity concept created for Omni Hilton Head Oceanfront Resort — a beautiful low country property in Hilton Head, South Carolina.
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This concept features an abstract lighthouse, illustrated in the style of stained glass, meant to celebrate the iconic HH landmark in an artful way. The overall visual tone/brand personality conveys Southern sophistication and charm with a modern spin — light, nautical, beach-y.
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The logo series was designed to be used for variable merchandising that would entice guests to make purchases from the gift shop during their stay; with that in mind, the elements needed to translate well to various forms of printing, embroidery, etc.
work created with Launch
badge
beach
brand identity
branding
hilton head
hospitality
hotel
icon
identity mark
lighthouse
line art
logo
merchandising
nautical
ocean
resort
seal
series
stained glass
symbol
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Posted on
Jul 10, 2023
More by Amy Nortman Holcomb View profile
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