The Foodie client is someone who values the best quality ingredients and products and enjoys cooking, creating, and trying recipes from around the world. The stores are located in areas with a lot of cultural diversity, so communication often combines Spanish and English to appeal to this audience.

In the past, Foodie was known for its illustrations of various fruits and vegetables we decided to maintain this in the rebranding while also bringing the brand to new shades of green for an elegant and fresh look.

I'm brand designer and illustrator available for commissions.

Posted on Jul 7, 2023


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