St. Elias Brewing Co. 

Logo design, branding and packaging design for St. Elias Brewing Co., a family owned and operated brewpub in Soldotna, Alaska since 2008. 

Our task was to refresh the logo and brand to reflect the spirit of ​Mount St. Elias, the fourth highest peak of North America and the surrounding landscape of the Wrangell Mountain range. When designing the packaging, we wanted to visually show the craftsmanship and quality of each beer. The hand-drawn explorer ship crusting a giant wave enhances the timeless look of the overall label design. The sketchy style of the artwork adds an artisan personality to the branding. Each beer is differentiated by a monochromatic color system which allows the style of the beer to stand out on the shelf while maintaining the brand recognition of the brewery.