How might we generate interest in our new product offering - hormone testing?

Role: Product Designer

The approach

After the success of “Check My Pill”, a highly shareable microsite that allowed users to check whether their pill could be impacting their hormonal symptoms, we wanted to see if a similar concept could promote the launch of Tuune’s hormone testing offering.

I worked with a frontend and backend developer and a clinical subject matter expert.

As a team we worked closely and iteratively, working in Figma to address any challenges from a design, development or clinical point of view. This allowed us to release a safe, working, user-friendly product within a week, ahead of the launch of our hormone testing landing page.

The solution

A short health assessment and report that highlights the value of hormone testing for the user, based on their reported hormonal symptoms.

The UI is simple, making use of dropdown menus and button groups for easy completion.

The impact

The one CTA on the page directed users to the new hormone testing landing page that we were testing.

Check My Symptoms achieved a conversion rate of 23% in its first week of launch.