Sporting CP | Crest Redesign

I decided to take on a challenge that had been stuck in the back of my mind for quite some time: redesigning Sporting Clube de Portugal's crest in a way that would create a seamless transition of the 1945 crest to a modern visual language without losing its charm, elegance and heritage. You can check the full project at https://www.behance.net/gallery/174473291/Sporting-CP-Crest-Redesign