Letticia
Letticia Massari is a Brazilian photographer specializing in feminine and sensual photoshoots, who strives to bring brightness and self-care to her work. She has decided to develop a new identity in search of a new positioning and a way to create identification with her customers, drawing inspiration from fashion magazines, as her message goes against what is typically sold, full of edits and manipulations.
We created a tall typography that references major magazine brands; the uppercase letters convey this power, while the fine lines maintain the brand's delicacy. The colors were inspired by the photographer's typical clothing and filters.