Crafting a Comprehensive Brand Guidelines Identity
Branding
Socitee is an innovative platform in development, aimed at connecting golfers with like-minded individuals and creating a sense of community within the sport. The platform is designed for golf enthusiasts of all levels, providing a space for players to connect, share their love for the game, and find new partners to hit the links with.
Problem Statement
The client engaged us to provide a full-scale branding and application development solution. This included creating a unique and cohesive design for every element of their brand, from logos and color schemes to marketing materials like brochures and social media graphics. Additionally, we were asked to develop their application so that it could be launched on both the App Store for iOS devices and the Google Play Store for Android devices.
Strategy and Approach
Our design team created a modern and distinctive logo for the client that
will help them stand out from their competitors. The team also developed comprehensive brand guidelines to ensure that the client's brand identity is consistent across all platforms. These guidelines include brand ideation, logo proportion, responsive logo design, clear space guidelines, app icon design, brand color palette, logo usage on colored backgrounds, chosen typeface for the logo, typeface recommendations for web and other communications, icon design, and pattern design. The design team utilized their expertise to create these elements from scratch after conducting thorough research to ensure that the end product is both aesthetically pleasing and functional.
Vajra’s Value Addition
Our venture to assist the client in establishing their brand identity and reaching their target audience was successfully launched. We presented the client with
a robust and cohesive brand identity that accurately reflects their business and appeals to their target audience. Our team delivered a top-notch outcome that exceeded the client's expectations.
