Overview

Peep is a new sunglass brand, and they pride themselves on promoting diversity and uniqueness through bold sunshades and colours to suit anyone and everyone. 

Project deliverables: Logo, brand identity, business card, packaging design, website landing page, social media templates

My approach to the brief

I decided to go with a customized script font for the wordmark to evoke the feeling of uniqueness and fun. To show boldness and diversity, I went with a strong colour palette of Purple and Green and a neutral set of black and white tones. These simple but powerful design choices helped build the brand identity's foundation. ​​​​​​

Enter your text here...And putting things together for digital, I worked on social media templates as well as a landing page design.