Welcome!

I am pleased to present our work for the young brand Vexie. The company specializes in distributing original women's products to accentuate femininity. Our task was to develop the key branding elements and design the website for the online store, including the subsequent implementation of the layout. We aimed to create a design that was both lightweight and memorable, while also being attractive to the female audience.

We paid special attention to the selection of the color scheme, using a combination of vibrant and soft tones to establish a cozy, feminine, and appealing atmosphere for the project. We carefully chose fonts that would convey the right emotional message for the brand. We selected fonts that embody energetic femininity and elegance, aligning with the essence of the Vexie brand.

During the development process, we presented three logo options that underwent internal Art Direction. The chosen logo resonated with the client due to its meaningful composition and gentle lines. It successfully finalized the visual identity of the brand.

In designing the website, we adhered to a clean and lightweight approach with vibrant elements, aiming to create a user interface that was easy to perceive and visually pleasing. We focused on creating a convenient and concise navigation structure based on the approved website sections.

The entire development process involved creating the core branding elements, designing the user interface, and optimizing the UX/UI for all e-commerce pages. We also implemented responsive layout for the project's pages and screens, and handed over the project to the client for self-administration and content management.

Thanks for your attention!

If you are looking to create your own e-commerce website, we would be delighted to assist you! We would appreciate your comments and evaluation of our work.

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