Website - Seventh Generation

The Client:

Seventh Generation is a leading environmentally-friendly cleaning product company. They are mission-fueled and often take public stances on social issues and have a presence in the environmenal activism space.

The Goal:

Seventh Generation hired Third & Grove to design and build their new website. The top priority for the website was to gather first party data. Secondly, providing our users with a pleasing, easy to use mobile experience.

As lead design stakeholder, I managed design timelines and feedback processes. This prevented client-side feedback from delaying delivery. I conducted design review sessions with TAG's Creative Director and Art Director, ensuring design changes aligned with our brand voice. I facilitated internal design review meetings, capturing and consolidating feedback to drive the project forward. I also led external design review meetings, speaking on behalf of client-side comments and questions.