DogTV | Art Direction & Brand Refresh

DOGTV is a unique streaming service for dogs, that touches both the entertainment and wellness spaces with science-supported content designed to alleviate stress and anxiety for dogs throughout the day.They approached us to modernize their current brand and capture the attention of a mainstream audience without alienating the existing viewership. We wanted to incorporate an identity that brought more life to the brand and showcased dogs’ creativity and imagination.We worked closely with the DOGTV team to create an all-new design system, a comprehensive brand book with guidelines and use cases, and a toolkit of over 70 assets spanning broadcast, marketing, and digital channels.

Role: Art Director and Designer Team: Andrea Palaban (Creative Director), Liz Dibello (Creative Lead and Animator), Claire Purcell (Copywriter) Celeste Martearena (Photographer)