K-block UX Content Strategy Case Study | Tech Fleet DAO
Starting from scratch
From inception to realization, we thrive on the exhilarating process of crafting purposeful projects. As a dynamic content strategy team, we embarked on an inspiring 8-week journey, unraveling complexities and paving the way for an impactful content branding style guide for K-block. Get a sneak peek into our roadmap, charting the remarkable Week 1 to 8.
Our journey
P.S. A lot of brainstorming, conducting workshops, cross-functional collaboration and more…
Defining K-block's Content Strategy
Embarking on a transformative journey, our content team delved deep into the realms of K-block, unleashing our expertise to amplify its essence. We brainstormed to define our project deliverables and the best possible way to achieve it.
Reviewing Past Phases
We researched the initial phases of K-block (formerly known as Kadena) and Kadet Wallet. Through meticulous collaboration and the power of atomic research, we unearthed captivating insights, unveiling emerging themes that shape its narrative.
Join us as we share a glimpse of our remarkable Atomic research journey, capturing snapshots from the earlier phases.
Workshop
We designed a workshop for our participants to define the tone and voice of K-block and identify our target audience as well as defining the personality mix for the brand. Our participants actively participated and with these data points we were able to conclude the following.
Presenting K-block’s Content Style guide
"Setting the Tone: Defining the Voice of K-block"
"Empowering Design Excellence: Inform, Inspire, and Revise with Our Guide!"
“Writing content for everybody : Making it accessible is the key”
