Happy Banana - Hair Mask

Happy Banana is a haircare brand that specializes in hair mask products. They are looking to create a new logo that represents their brand identity, using cute cartoon illustration to appeal to their target audience.

The objective is to design a logo that conveys a sense of playfulness, while still maintaining a professional and trustworthy image for the hair mask products.

I decide to incorporate a cute cartoon illustration of a banana wearing a hair towel to symbolize the haircare aspect of the brand. Bananas are often associated with hair health and are a recognizable symbol of natural hair treatments. The cartoon illustration adds a playful and eye-catching element to the logo.

The color palette is selected to evoke a sense of vibrancy and freshness. Bright and cheerful colors such as yellow for the banana, blue for the towel and complementary shades of muted blues are chosen to attract attention and reflect the overall brand image.

To complement the cute cartoon illustration, I choose a friendly and rounded font. The selected font conveys a sense of approachability and informality, perfect for a playful and engaging brand.