Burn® Hot Sauce

Burn is an emerging hot sauce concept. We developed the brand from scratch, striking a balance between sophistication and playful irreverence. We developed a type system that would mirror the characteristics of the sauce—smooth texture, but with a sharp twang. We also developed a nifty sidekick, Burnie — a flaming ball of joy — as a way to keep the visuals approachable and lighthearted.