Bar Rover

New logo and visual identity for Bar Rover, an educational spirits tasting service based in New York.

Bar Rover founder Patrick Marran, who is also the head bartender at On the Rocks, a whisk(e)y bar in Manhattan, aims to bridge the knowledge gap between spirits makers and consumers. Marran noticed that customers are eager to learn more about their drinks, but the crowded New York bar scene often prevents them from having in-depth conversations with bartenders. Bar Rover offers a relaxed environment for both beginners and experts to learn about the history, creation, and enhancement of their favorite spirits through educational tastings led by certified bartenders.

This rebranding aims to position the business more effectively in the market, boost brand recognition and retention, improve the customer experience, and lay the foundation for future growth.