Golden Weekend
Golden Weekend is a budding community focused on medical residents. Medical residents are often overlooked and underpowered in the medical field, so when my client saw a need for a space for people to communicate and feel empowered the idea came into focus to create one!
I had the opportunity to work closely with GW's founder to develop the visual identity. The goal was for the visuals to not remind you of something in the medical space at all. The vision for Golden Weekend is to provide an identity outside of the workplace, one of freedom – hence the name, which refers to the "golden" situation when a resident has both Saturday and Sunday off.
The visuals for the final concept leaned heavily on "relaxed vibes" if you will. Looking to typography from yesteryear that makes you let out a big ol' "ahhhh" when you look at it. The colors feel worn-in with just the right amount of modern flair.
Much more to come from this one, keep your eyes peeled!
Looking for a creative partner for your next big idea?