Plenty Goods Product Icons

Plenty Goods

Over the past year, we’ve worked on a lot of really fun projects - one of them being a website design (more on that soon!) and logo suite for Plenty Goods, a salad subscription service for the mind and body.

As part of our work, we developed a collection of monoline icons that are prominently displayed on the company’s salad product pages. These icons cover a range of topics, including dietary restrictions and information on the meat sourcing practices used by the company.

We made a deliberate choice to create monoline rounded icons that would match the style of their brand submark. The rounded edges of the icons added a playful and approachable touch to the overall design, while still maintaining a sense of professionalism and reliability.

Agency: Upmkt Digital