Logo | Brand Identity for ENSO
ENSO is a sport and urban clothing line that launched with a strong brand identity and marketing strategy. The project involved the entire process of creating a brand, including naming, logo design, brand guidelines, product design, and release. The goal was to create a brand that appealed to a wide audience and could compete in the highly competitive sportswear market.
The brand identity was designed to be modern and edgy, with a focus on high-quality materials and functional designs.The product line was carefully curated to appeal to both athletes and fashion-forward consumers, with a range of clothing items and accessories that combined style and performance.
The launch of ENSO was highly successful, with a strong response from consumers and positive reviews from industry experts. The brand has continued to maintain its high level of quality and innovation, with a loyal following of customers who appreciate the brand's focus on style, performance, and sustainability. Overall, the project was a success in creating a strong brand identity and product line that could stand out in a competitive market.
Concept behind the logo
The creation of a brand or visual identity originates from its name. To understand what ENSO is, one must understand who Ensar is. The origin of this name is helpful, as it means 'helper', 'one who offers aid', or 'one who sacrifices for others'.
They were the people of Medina who offered assistance to the Messenger Muhammad, peace be upon him, when all doors were closed to him. God called them Ensar. What a beautiful name! Assistance, sacrifice, and selflessness are also characteristics of sports.
To help, in our language, often means to lend a hand to others. In the case of ENSO, we have decided to extend our hands to each other, to join together.
The second element is based on the fact that there is no sport without an opponent. Therefore, the symbol we propose features a pair.
And the final element is that sports begin with action, movement, and dynamism... When all of these are incorporated into a unique typography, then we can see that we have a modern brand that goes beyond sports and presents a new way of behavior and life.
Visual concept below:
This project is done by TROKIT Agency Creative.
Proud to have been part of it as Lead Brand & Advertising Designer.