I'm on the pursuit of Happinesss
Inspired by Kid Cudi's record "Pursuit of Happiness" paired with a calm colour palette and serif typeface.
For the initial sketch in Illustrator I played with the positioning of basic shapes to drive the animation. I wanted to focus on a few animation principles: secondary action and timing.
I then imported into After Effects using Overlord and began working on the timing to make the two scenes transition smoothly. For the final touches I added texture to the circle elements and made the text fall in an interesting way.
2d
adobe
aep
ai
animation
colourful
design
digital
graphic design
illustration
kid cudi
minimalism
motion design
motion graphics
music
secondary action
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Posted on
Apr 24, 2023
More by Gurdain Bharj View profile
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