Fashion Branding Logo and Business Card

Suede Crow is a brand that I created for a women's clothing store. The store is hip, trendy, and local to an urban city. I began the process with a few sketches outlining how I wanted the brand to be laid out, then I created a moodboard and color palette. I manipulated a font to create unique lettering for the brand, then I drew a crow using Adobe Illustrator. I played with the placements of both the crow and the lettering to come up with the right brand logo for the store. I then created mockups using Photoshop to portray how the logo and submarks can be used in a variety of ways.