Surf Coffee Shop Branding and Packaging Design

This is a coffee shop in my neighborhood whose branding I redesigned as a personal project. The coffee shop has a very surf/Cali vibe and I wanted to incorporate that into the various branding elements. All of the illustrations and patterns were done by me. The waves throughout the logo and submarks are meant to be subtle depictions of the Pacific Ocean.

I created this using a combination of Adobe Products: Illustrator, Photoshop, Fresco, Express.