Concerts in the Park 2023 Poster Sacramento
For the 5th year running (not counting 2020 which was canceled for reasons that might appear obvious in retrospect, I have designed and illustrated the poster/key art for Sacramento's Concerts in the Park series of outdoor summer concerts. The concert series' brand system has long-relied on squirrels/chipmunks as a kind of fun brand mascot, so this year I decided to really bring those to life, turning them in to energetic performers, each representing a different genre playing the festival.
A pop diva squirrel
An indie synth squirrel
A country/rock squirrel
and a DJ squirrel
The lineup reveal
For the big lineup drop/reveal, the poster was printed on a fabric banner 20 feet wide and revealed at an event downtown...
You can see my gigposters at my rock poster site.
See more of my overall work at my portfolio site.
And follow my insta.
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Posted on
Apr 16, 2023
More by Jason Malmberg View profile
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