Cabi - Ride-Hailing App Branding

Cabi is a unique brand that offers a range of products and services that are designed to enhance the lives of its customers. To reflect the values and identity of Cabi, we developed a branding strategy that was both simple and effective.

To further enhance the branding strategy, we also developed a series of marketing materials that were consistent with the Cabi brand identity. These materials included business cards, letterhead, and promotional materials such as brochures and flyers.

In all of these materials, we utilized the same minimalist design principles that we used in the logo design. We kept the color scheme simple and clean, and we used bold, clear fonts that were easy to read. We also made use of negative space to create a sense of balance and symmetry in the design.

Overall, the branding strategy that we developed for Cabi was simple, yet effective. By focusing on minimalist design principles and a clean, modern aesthetic, we were able to create a brand identity that was both recognizable and memorable. We also created a set of marketing materials and brand guidelines that would help to ensure that the brand identity was consistent across all of its marketing and promotional materials.

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