NECTAR | Spiked Sparkling Water

Nectar is a citrus spiked sparkling water brand based in Chicago. Nectar is the perfect summery drink for beach parties or days by the pool. The goal for this brand is to be as eye-catching as possible to a young adult audience. Each can’s color is signature to its flavor, tangerine, lime, and lemonade. I used very bright colors, with a slight gradient to grab attention and then create a lot of contrast with the black can. Most of Nectar’s competitors use silver cans, so the black can will feel more luxurious and could be the difference in what a customer buys at the point of purchase.

Sean Kelley
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