Puka market

It’s easy to recall your first encounter with a Puka shell necklace. For founder, Tiphanie Marbach, it’s an accessory that takes her back to when she was a little girl and found immense joy and freedom in dressing however she wanted to as long as it made her feel good. As she’s since grown up, she’s continued to harbor an affinity for the wild and funky side of fashion and jewelry and founded Puka Market. She brought me in to help polish up her brand story, build a cohesive visual identity system, and redesign all packaging touchpoints.

The existing logo was unique and carried a lot of potential, but the way it was being used fell a little flat–especially for a jewelry brand with a lot of spunk. The word mark was updated to quite literally, pop from the page, and embellished to allude to the industry of the brand.