The OWO

The OWO

Brand Identity

The OWO, formerly the Old War Office, is a new hospitality destination on London’s Whitehall comprising London’s first Raffles hotel.

Greenspace was tasked with developing a brand strategy, name and identity that would create a fitting legacy for the destination.

Framing The OWO brand identity is a system of typographic patterns designed to echo some of the sensitive work carried out within its wall, including morse code denoting the geographical co-ordinates on The OWO.

I worked on the 3D visualisation and animation for an array of products and locations that displayed The OWO branding.