Dubferd's Leisurely Fishing Club

To paraphrase a friend of a friend - branding for a fake, yet very real(??) social club, loosely based around fly fishing, explicitly based around #LEISURE. A means through which one can fish with the people they love, but more so a reminder that #LEISURE is a privilege to be eagerly pursued, when possible (i.e. spend time with your people doing silly little activities that make you happy/embrace the non work-related, responsibility-oriented aspects of your identity, etc.)

More simply put: “Leisure, baby!” - Dubferd

Personal project for a friend of a friend.

Really enjoyed how this came together. For 90% of the project I thought I was just wasting time on a bad portrait, until magically, it came together to become a piece I'm really proud of!