Mochis & Meeples [The Brand]
I've created this brand for our lifestyle and board gaming channel, Mochis & Meeples. We usually feature board game unboxings, vlogs, and events as well as snippets into my fiancé and I‘s daily lives and experiences.
We hoped to have a fun and engaging community through our channel, where we can connect with fellow board game enthusiasts and share our love for gaming and life.
The motion graphic animation I did for this logo is inspired by board games so the movement is more on the playful side. Simple and fun!
The Brand
Our brand is all about making people feel welcome and included in our community. It should scream fun, creative, and energetic.
The Logo
I was inspired to create a logo design that fits the theme of our youtube channel: Fun, creative, and of course, board games. As you can see, this is also inspired by geometric shapes including the font. The isometric icon is actually a 6-sided die shaped into the letter “m”. The stack of colors represents the player's colors in board games. The name “mochis & meeples” are from two words: Mochi (a term of endearment my fiancé and I use for each other) and Meeples (a term used for that human-shaped tokens in board games). They are in lowercase to signify casualness, honesty, & friendliness. For the colors, I chose shades of teal, pink, & yellow to symbolize creativity, passion, and energy.
For the submark, we chose the isometric “m” and added the name on the right side. It looks cool, right?
Colors
For the colors, I chose teal, pink, & yellow to symbolize creativity, passion, and energy.
Design Elements
Most of the design elements I‘ve used are a mix of geometric and abstract shapes. It‘s inspired by board games and art. It signifies playfulness and freedom to do what we want.
Typography
The fonts I‘ve used are a mix of geometric and handwritten styles.
Product Execution
Below are some of the works and videos I did for our channel.
Facebook [View website here]
Website [View website here]
And don't forget to subscribe to our Youtube Channel!
