Haus Branding

A visual brand identity direction for a prop-tech startup building software for home buyers. We ran workshops with the client to discover who their users were and what sort of tone the brand should convey. One of the outcomes was that they wanted their brand to come across as friendly & youthful, which is where this brand direction emerged from.

The identity brings together a sense of soft calmness in every day life, using motifs of homes, while having 2 colour palettes for contrast.