Apparel and Label Design
For this brief I was required to design a branding identity for a denim brand. My brand idea embraces the philosophy of wabi-sabi, is ecologically conscious, using second hand, sustainable organic materials and the Sashiko embroidery technique. Wabi-sabi is a Japanese concept that motions us to constantly search for the beauty in imperfection and accept the more natural cycle of life.
Posted on
Mar 6, 2023
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