SODA COLOMBIANA RE-BRANDING

Crecimos con una bebida que marcó las vidas en los hogares colombianos. Crecimos con el sancocho decembrino, la fritanga en el estadio, el paseo de olla a la orilla del rio, entre muchas más experiencias que recordamos con nostalgia y que fueron siempre acompañadas de Colombiana. Por eso resaltar esas costumbres y memorias con placer y pasión siempre será un motivo de orgullo que nos infla el pecho y nos llena de positivismo. 

De eso se trata este re-brandin concept, esta nueva imagen de Colombiana, de reflejar su sentido icónico pasando

 por la nostalgia e invitando a seguir con ella nuestras tradiciones y alegrías con orgullo.

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We grew up with a drink that left a mark on the lives of Colombian households. We grew up with the traditional "December Sancocho", the "Stadium’s Fritanga", and the traditional sunday "Paseo de Olla" in the local river. These, among other experiences, we remember with nostalgia and were always accompanied by Colombiana.

Drawing attention to those customs and memories with pleasure and passion will always be a reason that puffs us up with pride and fills us with positivism.

That’s the re-branding reason for this concept, the new image of Colombiana to reflect its iconic sense through nostalgia and an open an invitation to continue taking Colombiana in our traditions and blissful moments with pride.

More by Andrey Buriticá "El Bury"

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