The Brief

Client

Moon is a design-first startup that seeks to revolutionize the NFT marketplace by creating a deeply curated user experience. With a commitment to staying ahead of the curve, Moon aims to deliver a visually engaging and intuitive platform responsive to user needs. By leveraging its unique value proposition and focusing on building a solid brand identity, Moon is poised for success in the crowded NFT marketplace.

Objective

Establish the visual language of this new NFT marketplace app ready to revolutionize the digital art scene. First, lock a visual aesthetic and then scale the design on multiple screens based on the wireframes and the flow provided by the client. Finally, build a UI Library of the final UI and create a functional prototype.

Audience

The audience of this project is all those people embracing and following, in one way or another, the world of NFT and digital art. So we’re talking mainly about tech-savvy people that know their way online and in the world of crypto, and NFTs, with also a strong sense for visual aesthetics and art; they value curated and beautiful experiences as much as they do with the digital art that they create, buy and/or sell.

Timeline

The project timeline is divided into three weeks of work. The first part of the first week will focus on research and benchmarking; the second will focus on mood board creation and initial visual exploration.

Deliverables

• New visual language.

• Fully designed flow in High Fidelity.

• UI library.

• Functional Figma Prototype.

The Work

Action

• Created two mood boards.

• Designed two visual explorations.

• Designed five high-fidelity UI screens.

• Developed a Design System.

• Created interactive prototype.

Moodboard

Initially, exploring a light theme with various pastels, soft, vibrant colors, and gradients.

Visual Exploration

Exploring different compositions and styles

Scale & Lock Design

After user feedback and fine-tuning, the visual language, flow, and design system were locked for the client.

Design System

The design system for the NFT marketplace app was developed by carefully considering wireframes and user flows. I then established a captivating visual language that scaled across multiple screens to ensure a seamless experience. This led to creating a stunning UI library that was used to develop a fully-functional prototype.

View the full Design System on Figma by clicking here!

Prototype

Interactive prototype exploring the various screens and navigation.

Retrospective

Through developing this NFT marketplace app's design system and prototype, I learned the importance of carefully considering wireframes and user flows and discovering that establishing a captivating visual language and scaling it across multiple screens is crucial for creating a seamless experience. In addition, this process resulted in building a stunning UI library to develop a fully-functional prototype, emphasizing the importance of iterative testing and refinement. Overall, the development process taught me that exceptional design and seamless functionality are essential for creating an NFT marketplace app that is intuitive and enjoyable to use.