Co-working Space Branding

Brief

Frances & Friends is a co-working space where you can take your furry companions to work with you. It is a workspace that encourages a relaxed and comfortable environment where people can work alongside their pets. The space is designed to be cozy and welcoming, with a layout that allows for both individual workstations and communal areas for socialising and networking.

In addition, Frances & Friends features designated spaces where your pets can interact and play with other floofs. The co-working space also offers outdoor areas where pets can play out excessive energy, as well as private offices where you can work in a peaceful setting with your beloved pet by your side.

Objectives

Design a brand identity that reflects the friendly and inclusive nature of Frances & Friends, with a focus on the pet-friendly aspect of the co-working space.
Create a visually appealing and cohesive brand image that is easily recognisable and memorable to potential clients.
Ensure that the brand design elements, including the logo, color scheme, typography, and imagery, are consistent across all marketing and promotional materials.
Incorporate pet-themed design elements into the brand identity to reinforce the pet-friendly nature of the co-working space.