"Tachles Tattoos" branding

Tachles Tattoo is a project involves rebranding a local tattoo parlor, the first and oldest in the area. Despite its unique qualities, you wouldn't be able to tell just by passing by. That's where I come in.

The new name I've chosen has a dual meaning - it's a slang term that means direct or straightforward, and it also reflects the deep purpose and meaning behind the tattoos for those who get inked.

I believe this name perfectly encapsulates the essence of the tattoo artist and their craft.