The Challenge

Gallo Loco is a delicious and authentic restaurant opened by the Tello family in Utah. This is the third family restaurant in Utah accompanied by El Gallo Loco – Taqueria, and El Gallo Loco Sandy. Although all three restaurants are named almost identically, they are each very different experiences that let you explore authentic Hispanic foods. With the convenient naming convention comes the problem of making each unique restaurant… unique. It was our job to distinguish the news restaurant – Gallo Loco – from its sister restaurants.

Our Approach

Gallo Loco has a unique menu and an inviting atmosphere that was ready to be shown off to possible customers. We started by creating a social media presence on Instagram, Facebook, and TikTok to show off the amazing food and dining experience. At the same time we overhauled the brand image and redesigned the menus and other printables to resonate more deeply with our target audience. With a consistent brand image flowing between all platforms and printables we began planning a massive event with the local foodies that are abundant throughout Salt Lake City. After a successful event, we are on to even more growth with our favorite Utah family.