Nasdaq

Nasdaq is an online global marketplace for buying and trading securities - the world's first electronic exchange.

Much like previous logo, the redesign consists of the letter N. The design direction chosen was a combination of an abstract yet bold approach. The squares represent trading securities, creating arrows using the negative of N, implying the ups and downs of the trading market.

The name includes all bold and uppercase letters to represent the long lasting and strong presence of the marketplace.

A vibrant shade of blue is used to suggest the changes and adaptations it had to go throughout the time while still maintaining the presence.