Chasin' Tails Rebranding Logo Design

As part of a comprehensive brand overhaul, I hopped in to reapproach the design of the restaurant's core logo. Taking influence from subtle, nautical icons, and the direction of an upscale experience, this was the resulting design. The typography is completely custom. It pulls in the waviness of the ocean with hooks at the the end of the "s" letterforms as a subtle nod to fresh-caught seafood.

The descriptor, "Seafood Social" was establish to position the brand as a socialization experience with craft cocktails and better service.