GFuel: Tropical Rain Tub (re-design)

Scope

GFuel is an energy drink marketed towards gamers to give them the energy to focus and play video games. I rebranded a new flavor design of the energy formula tub and the energy drink can called Tropical Rain. The design process was done through researching, sketching, and designing in Adobe Illustrator and XD. The designs meet the companies needs of keeping the existing logo and using specific words and phrases on products.

Objective

Tropical Rain is a fruity flavor inspired by FaZe Rain. I wanted to redesign the flavor by making the product look more tropical, engaging, and energetic while keeping similar design elements.

Design Study

The Tropical Rain design uses fruit to convey flavor, plants and flowers to convey a tropical aesthetic, and water splashing to show it is flavorful and thirst quenching. The overlapping of design elements create depth, and the designs wrap completely around for user engagement while using the product. The new font is called SAF Regular which is bold, fun, and organic. It is easy to read from a distance, and the shapes of the letters have a similar tone of the new design of Tropical Rain. On the tub, there is a wave of white lines to fill up negative space. The shape of the lines are wavy and organic, flow in the same direction as the water splash, and is designed to wrap around the horizontal shape of the tub.