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I was hired by this French organic tea company to experiment on their rebranding, including visual identity elements, packaging, promotional items and such. You're looking at the results of our tests.
Main goal with packaging style was to avoid usual info clutter on similar products in the niche and offer something clean, slick and elegant. Product is aimed towards people who are into sports and living healthy!
In one phase, we even played with their current logo and tried to test an even more sophisticated vibe, introducing original naming for several product lines.
It was a great experience overall and owner of a company, Mike Walker, is one of the nicest people I've had an opportunity to work with.