How do you measure the ROI of a paid advertising campaign
To evaluate the success of a marketing plan and make wise choices about subsequent campaigns, it is essential to calculate the return on investment (ROI) of a paid advertising campaign. Cost per acquisition (CPA), conversion rate, and return on ad spend are three important indicators that can be used to assess the ROI of a paid advertising campaign (ROAS)
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Posted on
Jan 24, 2023
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