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There are tons of free pictogram sets in the Internet, and they work if you need to find a commonly used metaphor: phone, link, share, etc.

But they don't work for a real business which has very unique logical items that should be illustrated with pictograms. That's why we believe that a custom icon set with a clearly documented iconography style guide is required for SMBs as one of the brand identity assets.

This a piece of work designed during our ongoing collaboration with Cellebrite – most advanced and trusted digital forensics solution on the planet.

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