The Impossible Carrot & Sustainable Onion
Logo Design Contest for Portugal National Strategy and Action Plan to Combat Food Waste
Client
CNCDA - Comissao Nacional de Combate ao Desperdicio Alimentar
Product
National strategy and action plan to combat food waste
Task
399 Media Innovation team was challenged to create a “Sustainable Production, Responsible Consumption” distinctive stamp to be used by economic operators and public and private entities, as well as to identify the Portuguese National Commission on Combating Food Waste with a logo in its communication
In the conceptual development of stamp we had to respect and take into account the mission of the National Commission to Combat Food Waste, in particular, that the stamp aims to distinguish that its holder adopts processes or develops initiatives aimed at combating food waste, and the expression “Sustainable Production, Responsible Consumption” had to be included in it.
Solution
Combine the concept of "sustainability" with the image of a type of food that people can easily recognize.
A creative logo will make it easy for the customer to recall and remember