User Persona for e-commerce website (Upcycled Products)

Diya Aurora is in her late 20s and is single. She is a creative and passionate individual who cares deeply about the environment and the impact that consumerism has on the planet. As an interior designer, she is always on the lookout for unique and stylish products that will make her clients' homes stand out. She is also interested in incorporating sustainable and upcycled products into her designs, as she believes that this not only helps the environment but also adds a personal and meaningful touch to a home.

Diya Aurora is well-educated and has a stable income, allowing her to invest in high-quality and unique products for her clients and for her own home. She is active on social media and enjoys sharing her design projects and sustainable living tips with her followers. She is also likely to be a member of online communities for interior designers and sustainable living enthusiasts.

She is the perfect target customer for our e-commerce upcycled product store, as she values the story and purpose behind each product and is willing to pay a premium for items that align with her values and aesthetic. She is also likely to spread the word about our store and products to her clients, friends, and social media followers.