YALLA FALLAFEL
YALLA FALLAFEL - New Healthy Fast-Food Chain
Recently I finished working on YALLA FALLAFEL project in Den Bosch, the Netherlands.
YALLA FALLAFEL is the new healthy fast food service chain that emphasizes on Middle Eastern / Mediterranean food, especially Falafel. It offers a simple concept - DIY Falafel. That means that you choose out of 3 types of falafel (travel through the Middle East and North Africa) and 3 types of bread. You can also add the fresh salad from a salad bar and add the sauce yourself.
Also YALLA FALLAFEL wants to combine games with fast food! By bringing gamification to the ordering process and its media products, YALLA FALLAFEL tries to appeal to one of the most influential target groups - GAMERS. Imagine that you can buy falafel by playing small arcade games. Does that sound like fun to you? This is what YALLA FALLAFEL is up to today!