Brand Identity & Web Design for SC&T
SC&T needed a new brand visual system that retained the company's heritage, as they didn’t want to confuse existing customers, but wanted a modern facelift to feel more modern and updated. The new brand guideline, visual system, and brand asset toolkit enable the SC&T team to create new marketing communications more efficiently. The new website built on Webflow allows the non-technical marketing staff to update the site weekly while reducing the overall effort spent maintaining content.
