Branding & Visual Identity for Acer
Acer met serious challenges when public perception became linked to entry and mass-market, as opposed to premium products. While Level's founding members were employed at Acer, they undertook the challenge to reinvent the brand identity to bring out a more premium side of the brand, while continuing to embrace the company's approachable and friendly nature. The strategy was to simplify the visual system and focus on utilizing the brand's unique green color to stand out amongst the competition.